Alex Millar
Co-founder & CEO
In this article
Vendors

The 12.5% MYOB  Price Update That Revealed What Accountants Already Knew

When MYOB announced a 12.5 percent increase for AE and AO, the number itself wasn’t what caught my attention. It was how they justified it.

Out of all the explanations they could have given, the line that stood out was simple:

“To keep desktop products supported.”

A double-digit increase in 2026 to keep desktop software alive. It didn’t read like strategy. It read like a reluctant admission. And judging by the reaction when I posted about it, the accounting industry felt exactly the same way.

The post went viral, reaching more than 150,000 accountants and bookkeepers. People weren’t reacting to the price point. They were reacting to what it symbolised: another decision made upstream that creates work downstream, usually for accountants, and usually for free.

Why this struck a nerve

The many comments made one thing clear. The great frustration wasn’t about MYOB specifically. It was about the pattern, a pattern accountants know too well.

We’ve all seen it play out: a vendor adjusts pricing; a short announcement goes out; clients skim it and immediately ask their accountant what it means. Then firms spend time interpreting someone else’s decision, answering questions, updating internal notes, and reviewing how the change fits within existing engagements.

None of this is complicated. But it is constant. And when the industry’s largest platforms push through increases across the same 12–18 month window, that load becomes impossible to ignore.

The bigger picture: revenue growth without meaningful change

This MYOB increase isn’t an outlier. Xero’s FY26 H1 results showed Average Revenue Per Customer rising almost 10 percent, and most of that lift came from price increases, not new features or subscriber growth.

So while the platforms talk publicly about AI, advisor enablement, and productivity, the numbers tell a different story. Short-term revenue growth is being driven by pricing, not innovation.

Accountants feel the disconnect more than anyone because they are the ones who have to explain these changes to clients. It is one thing for a vendor to increase costs. It is another for the justification to feel thin.

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The real pain: operational drag, not the fee itself

A price rise in isolation is easy to absorb. But that’s not how it plays out inside a firm.

Once a vendor changes pricing, a chain reaction usually follows:

  • Clients ask whether they should switch systems
  • Admin teams want guidance on next steps
  • Engagement letters may need revisiting
  • Internal workflows get tweaked to match the new reality

Even if each task is small, the combined impact is noticeable. And because accountants often don’t track this time, the true cost stays invisible.

That’s why the MYOB post resonated. People weren’t upset about the number. They were relieved someone said out loud what they had been feeling privately. These changes create friction inside firms that nobody outside the profession ever sees.

How firms are choosing to respond

One positive trend we’re seeing is firms taking a more structured approach to changes like this. Instead of dealing with surprises ad-hoc, they’re building playbooks for price updates, software shifts, and policy changes from vendors.

Some firms now prepare standard communication templates. Others have started revisiting their pricing models to make sure software-related admin is not silently absorbed. Many are tightening the language in their engagement letters, making it clear what is covered and what sits outside scope.

Small operational decisions like these make a noticeable difference over a year.

Where Rechargly supports this shift

Vendor price changes shouldn’t force teams to scramble. They shouldn’t create inconsistent billing across clients or require multiple manual fixes. This is exactly why we built Rechargly.

Rechargly helps firms pass software costs through in a structured, repeatable way. When a platform adjusts its pricing, firms update it once. The system handles the rest. No spreadsheets, no client-by-client edits, no awkward explanations.

Capacity is already tight in most practices. Protecting it is no longer optional.

Final thoughts

The story here isn’t the MYOB price increase itself. It’s the reaction to it is. Thousands of accountants recognised the same underlying problem: every vendor-driven change creates operational drag that firms are expected to handle quietly.

Those small moments compound over the year, eating into margin and stretching teams further.

If the industry wants healthier economics and clearer expectations, firms need better systems and a willingness to push back on hidden work.

If your practice has a smart approach to handling vendor changes, pricing communication, or workflow friction, we’d love to hear what’s working.

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Alex Millar
Co-founder & CEO

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